Cast the opening
Choose a creator and a saved look. Set the scene with natural light, an everyday environment and a specific product moment.
AI UGC Ad Creator
Creator energy. Your product story.
Build creator-style ads with everyday settings, conversational delivery and a clear product story. Keep the character, product and brand connected from setup to export.
Build a creator adExplore the setup. Review credit costs before generating.
THE WORKFLOW
From the first idea to the final edit.
Shape the message
Prepare the hook and voice track. Combine a talking clip or creator shot with product footage, then add captions where they help.
Try a different angle
Make hook and CTA variations from the ad. Preview the versions together and export only the ones you select.
YOUR CREATIVE WORKSPACE
More room to explore the creative
Keep the footage and brand styling you like while testing different opening lines and calls to action. Encore lets you review variations together and download selected exports as a batch. These are AI-generated creator-style ads, not recordings of real customers or their experiences.
Build a creator ad ↗A few things to know.
What does AI UGC mean here?
It means AI-generated video with the informal presentation of creator content. Encore uses fictional characters or your authorized references; it does not turn generated scripts into real customer testimonials.
Can I use my own footage?
Yes. Upload existing images, video and audio to Assets, then select them for template scenes or an edit.
Can I change captions and branding?
Yes. Edit text, timing, font and color, and use a brand-kit logo in the finished ad.