Save your product
Add a packshot and approved product details. Keep the name, benefits and creative direction in a reusable brief.
AI Product Video Generator
Your product. A scene worth stopping for.
Start with a clear product image. Put it in a setting with personality, add movement, and turn the result into an ad you can edit and export.
Start a product videoExplore the setup. Review credit costs before generating.
THE WORKFLOW
From the first idea to the final edit.
Create the scene and motion
Describe the setting or pair your product with a character. Review the image first, then animate the selected result.
Finish the ad
Arrange your footage, add a headline and CTA, and apply your brand logo. Export an MP4 when the edit is ready.
YOUR CREATIVE WORKSPACE
From packshot to a complete story
Use the same product brief across different scenes instead of rebuilding it each time. Mix creator footage with product close-ups, choose portrait, square or landscape framing, and use a blurred background when your source does not fill the canvas. Check labels and product details in every generated take.
Start a product video ↗A few things to know.
Can I use my existing product photos?
Yes. Upload a clear reference image or choose one from Assets. A readable label and a well-lit product help establish the details you want to preserve.
Does Encore create only product clips?
You can create individual clips or assemble a full ad with multiple scenes, captions, a logo and a call to action.
Can I download the finished ad?
Yes. Hosted MP4 exports run in the background. Encore shows their status and provides a download when the export is ready.